See Ya Later, MasonHyperion.
Since 2011 my online identity, better yet, my whole identity was derived from the company I started, Hyperion Trading Co. I lived and…
See Ya Later, MasonHyperion.
A photo from the first shoot I did for Hyperion Clothing.
Since 2011 my online identity, better yet, my whole identity was derived from the company I started, Hyperion Trading Co. I lived and breathed marketing it and trying to grow it. It was everything to me.
I was the guy who had the clothing company on the internet. That’s what people knew me for — and I loved it.
I had some amazing times with the company. Hunter and I created some awesome things that people seemed to really love. It never seemed to be enough, though. We’d have a release. I would get a launch high from releasing something into the world, and seeing everyone’s response to it. Whether that be, ordering something, tweeting about it, or messaging me on how rad it was. I lived for that. I still do to an extent. Then it would be over after a week and I’d be wanting to do it all over again.
We always thought it would be something huge, and I still do think that if we would have had more capital it could have been. Have you seen Hunter’s work? It puts huge brands to shame, seriously. I was just lucky enough to be best friends with him and had a knack for letting people know about cool stuff.
With Hunter for our last shoot for Hyperion.
It seemed though as hard as we tried it just never took that huge foothold, and that’s fine. I truly believe I learned more from simply running that business than I ever did sitting in a classroom. I wouldn’t go back and change any of it for the world. I met some of my best friends and learned so much from the experience.
After college, I tried to cling to this identity, but it just wasn’t the same. Hunter and I have both moved on to other things and created a few other things in the process. I’m a firm believer in putting yourself out there and trying things. Failure is the best teacher, seriously. Go do something. Go create. It’s an amazing thing, and we’re in a time in history where it’s easier than ever to start something of your own.
I’ve just been so tentative to change my screen name on the internet. How weird is that? My whole identity has been wrapped up in “MasonHyperion” for so long I feel if I change it I will suddenly be forgotten and just another guy. I won’t be the guy who has the cool clothing brand. I’ll just be a guy.
It’s so odd to me when I type it out. What an interesting commentary on where we’re at that a URL or username can truly have that much of an effect on someone’s identity. I know it’s ridiculous, and I know I’m so much more than that name. It’s just felt like a piece of who I am for so long.
I suppose the point of this whole spiel is for me to put it to rest, and start a new chapter in my life. MasonHyperion was a great ride, but now it’s time for bigger and better things. Thanks to everyone that supported Hunter and I at all through the years. It really meant a lot to us — for real.
P.S. — We’re not sure if we’re actually going to shut down Hyperion for good or not yet. We have a few ideas as to how to make it something a little more passive. We shall see though!